StarLight identifies anonymous hotel website visitors and pushes enriched guest profiles into Revinate, Cendyn, Klaviyo — whatever CRM you already use.
Your hotel spends on Google Ads, metasearch, SEO, and social to drive visitors to your website. They browse rooms, check rates, search dates — and 97% of them leave without booking. Your CRM never knew they existed. That traffic you paid for? Gone.
Meanwhile, the OTAs retarget those same visitors and close the booking at 15–25% commission. You paid for the click. They got the guest.
StarLight changes that.
Identify guests who searched dates, selected rooms, and left without completing their reservation — then trigger recovery campaigns in your CRM.
Add 10–20× more enriched contacts to your CRM every month — without pop-ups, forms, or any on-site friction. Just real guest profiles, pushed automatically.
Stop losing guests to OTAs. Identify visitors browsing your direct site and send them personalized offers before Expedia retargets them.
StarLight identifies up to 50% of your anonymous traffic, delivering enriched guest profiles with demographics, travel affinity, and contact info — ready to activate across every channel.
Real names. Real emails. Real guest profiles. Appearing in your dashboard the moment your pixel goes live.
One snippet of code. See your first identified guests within 30 minutes.
Add a small snippet of code to your hotel website. Our identity pixel starts capturing anonymous visitor signals immediately.
Within 30 minutes, you'll see real names, emails, and enriched profiles of visitors who never filled out a form — resolved from a 248M+ person identity graph.
Enriched, classified contacts are pushed directly into your existing CRM or ESP — tagged with demographics, travel affinity, and booking funnel stage.
Your team runs campaigns using the tools they already know — now with 10–20× more contacts. Turn missed visitors into confirmed bookings.
Every identified visitor is enriched from a network of privacy-compliant consumer databases, public records, and behavioral signals.
Name, age, gender, household income, marital status, homeownership, children, education — plus travel-specific signals like hotel loyalty member, business traveler, vacation spender, airline upgrader, and bargain hotel shopper.
Verified email and phone for CRM/ESP push. Full mailing address for direct mail. Hashed emails + mobile ad IDs for Meta and Google audience sync. Plus email engagement history to protect deliverability.
StarLight understands your booking funnel, tracks intent in real time, and knows the difference between a window shopper and someone who abandoned at checkout.
Track how deep each visitor went — page view, date search, room selection, checkout abandon. Funnel stage pushed as a tag on the contact.
Detect when a past OTA guest visits your direct website. Push them into a direct booking flow before they go back to Expedia.
Instant Slack alerts when a high-value past guest is browsing your site. Your front desk or sales team can respond in real time.
Connect StarLight directly to Opera, Cloudbeds, Mews, and more for automatic guest matching — no CRM required. Until then, your hotel CRM handles matching when contacts are pushed in.
Automate personalized emails from any platform the moment your most important visitors engage with your site.
Activate prospective guests from the comfort of their homes with targeted direct mail campaigns.
Re-engage more visitors programmatically across millions of websites using hashed emails and mobile ad IDs.
Reach more guests with personalized text messages based on real-time website engagement and booking intent.
Grow your marketable guest audiences without undermining their privacy.
Our identity network is built on public, compliant, and first-party data sources.
Every enriched visitor must opt-in on your own site before receiving marketing.
Automatically remove data from any consumer who opts out — instantly and permanently.
No migration. No workflow changes.
Also supports webhook API and CSV export for any platform not listed.
StarLight identifies and enriches. Here's what to do next — in the tools you already have.
Set up an automated flow in Revinate or Klaviyo triggered by the Checkout Abandoner tag. Include the room type and dates they searched. Send within 1 hour of abandonment. Industry avg recovery: 3-8% of abandoners convert.
Build a segment in your CRM for contacts tagged OTA Crossover. Send a direct booking offer - match the OTA rate plus a perk (free breakfast, late checkout). You keep 100% of the revenue instead of paying 15-25% commission.
Add contacts tagged New Prospect to a welcome drip sequence. Lead with your property's story, seasonal offers, or a first-stay discount. These are high-intent - they were actively looking at your rooms and rates.
Sync your StarLight audiences to Meta Custom Audiences and Google Customer Match for paid retargeting. Use mailing addresses for postcard campaigns. Layer email + ads + direct mail for maximum conversion.
Adjust the sliders. Revenue estimates based on industry email benchmarks.
Conservative estimates. Industry avg for hotel lists: 42.7% open, 4.2% CTR, 0.8% conv (Revinate 2025 Benchmark).
See the data in your CRM before you spend a dollar.
No contract. Cancel anytime. Only pay for successful identifications.
See who's on your website. Get 500 enriched guest profiles free.
We'll send a 2-minute walkthrough and get your pixel set up same day.